Fact:
Digital shopkeepers: In the G20 countries, the internet economy will grow at more than 10% annually for the next five years. And by 2016 reach $4.2 trillion, or 5.3% of GDP compared to 2010’s $2.3 trillion and 4.1% of GDP.
—The Economist, April 2012
Audio/Video: Technology
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Fact: Technology
iPad owners are more receptive to advertising on their touchscreen tablet than owners of other devices. Thirty-nine percent of iPad owners say ads on their connected device are new and interesting, compared to 19 percent of all connected device owners. And 46 percent saythey enjoy ads with interactive features compared to 27 percent of all connected device owners. Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.
—Nielsen Company