A City as Start-Up: Zappos and Downtown Project

Culture is to a company as community is to a city: it's about values, innovation, serendipity, participation, upward mobility, and attraction of smart startups and the creative class. Tony Hsieh is applying his successful Zappos corporate culture model to help build the most community-focused large city in the world in the place you would least expect it: downtown Las Vegas. Research has shown that every time the size of a city doubles, productivity and innovation per resident increases by 15 percent; but when companies get bigger, productivity per employee generally goes down. With this new $350 million Downtown Project, Hsieh is creating a unique hybrid of corporation, community, and city to drive productivity and innovation both for Zappos as well as the city itself.

Festival: 2013

Audio/Video: Innovations

Culture is to a company as community is to a city: it's about values, innovation, serendipity, participation, upward... See more
Tony Fadell is perhaps best known for his work at Apple, where he created iPod and iPhone hardware. Today, he is... See more
Three MIT Ph.D. candidates present their research. Daniel Leithinger proposes that information can be conveyed by... See more
Arguably, some of the most dramatic changes to the ways we communicate and work, from the iPhone to social media, are... See more
Our vision of Tangible Bits is carried out through an artistic approach. Whereas today's mainstream human-computer... See more
Dick Costolo, CEO of Twitter, Julius Genachowski, recently Chairman of the Federal Communications Commission and former... See more

Pages