Wallace Renfro is vice president and chief policy advisor for the National Collegiate Athletic Association. He has worked more than four decades in the communications and public relations field, including nearly 40 years at the NCAA. He has served in various public relations functions and was director of public relations from 1997 until his departure in 2002 to form Renfro & Associates Communications Solutions. Renfro returned to the NCAA in 2003 and in 2008 was named vice president and senior advisor to the president. Since his return, he has helped draft the NCAA’s first association-wide strategic plan in 2004 and was the primary author of the public report, The Second-Century Imperatives: Presidential Leadership~Institutional Accountability, for the Presidential Task Force on the Future of Division I Intercollegiate Athletics. He is also the author of a to-be-published essay entitled Amateurism, Professionalism and Commercial Activity in Intercollegiate Athletics: An Ambivalence of Principles.