Thomas Goetz is executive editor of WIRED magazine and author of the book The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine. Since Goetz joined WIRED in 2001, the magazine has been nominated for 18 National Magazine awards and has won nine times, including the top award for General Excellence three times. His cover stories at WIRED have been selected for both the Best American Science Writing and the Best Technology Writing anthologies. Before joining WIRED, Goetz held posts at The Village Voice, then at The Wall Street Journal, and The Industry Standard.