Shelly Lazarus is chairman of Ogilvy & Mather, a global advertising agency. She has been on the forefront of the advertising industry since the 1970s. Her trademarks—clear branding and building close client relationships—have attracted some of the world’s most respected brands to Ogilvy, including American Express, Coca-Cola, Ford, IBM, and Unilever, among many others. A frequent industry honoree, she has appeared in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business since the list’s inception in 1998. Lazarus was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award as well as the Advertising Educational Foundation’s Lifetime Achievement Award. She serves on a number of boards, including General Electric, Merck, New York Presbyterian Hospital, World Wildlife Fund, the American Museum of Natural History, and Lincoln Center for the Performing Arts.