Don Baer is worldwide chair and chief executive officer of the strategic communications firm Burson-Marsteller, chairman of research firm Penn Schoen Berland, and founder and chairman of Palisades Media Ventures, a public affairs and news media development company. The firms are part of WPP, Inc. Baer has also been a top executive at global media company Discovery Communications, the White House communications director and chief speechwriter for President Bill Clinton, a journalist at US News & World Report, and a practicing lawyer. He is on the boards of PBS, the Urban Institute, and the News Literacy Project.