Bryn Banuelos is marketing director for Albertsons Companies, where she leads marketing for the company’s Own Brands portfolio of more than 10,000 products across 20 brands, as well as oversees marketing for the O Organics brand. She has also led shopper marketing for the company’s customer loyalty programs, including the just for U digital coupon site and app. Prior to joining Safeway five years ago prior to its merger with Albertsons, Banuelos held several brand management positions with The Clorox Company and Johnson & Johnson. Earlier in her career, she was a Foreign Service officer for the US Department of State. (Festival Underwriter Presenter)