AIF Partners

When you see all the information about the health dangers of smoking, you might assume that hardly anyone smokes anymore. The truth is that almost 44 million Americans still smoke, and tobacco use continues to take an enormous toll on our nation’s public health. Tobacco use is not an equal-opportunity killer and the link between smoking and low income and lower levels of education cannot be overemphasized. Americans below the poverty line have a smoking prevalence 39 percent higher than those at or above the poverty line. Even if you don’t know anyone who smokes, tobacco affects us all. Every day, more than 3,500 kids and adolescents under age 18 – our children, grandchildren, nieces and nephews – try their first cigarette.  Each year, tobacco use costs the U.S. nearly $96 billion in healthcare expenses and $97 billion in lost productivity. That’s why Legacy is committed to building a world where young people reject tobacco and anyone can quit. We have a history of producing game-changing public health campaigns that have been proven to reduce tobacco use among young people and adults. Our work is guided by the belief that a legacy isn’t just something you leave behind when you die. It’s something you build every day you live. Join us in building a legacy of longer, healthier lives for all Americans.