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Fact: Technology
An estimated 250 to 300 million cell phones are being used in the US.
—EnvirSmart
Nearly two-thirds of teens with profiles (63%) believe that a motivated person could eventually identify them from the information they publicly provide on their profiles.
–Pew Research Center American Life Project, May 2012
As computational power rises exponentially, not linearly, so does the rate of change — and that means the next 10 years should pack in far more technological change than the last 10.
–Network World, July 2011
By Cisco's count, 91% of Internet data in 2015 will be video.
— Network World, July 2011
The effects of hyperconnectivity and the always-on lifestyles of young people will be mostly positive between now and 2020. But experts also predict that this generation will exhibit a thirst for instant gratification and quick fixes, a loss of patience, and a lack of deep-thinking ability due to what one referred to as “fast-twitch wiring.”
–Pew Research, February 2012
iPad owners skew younger and more male. Sixty-five percent of them are male and 63 percent are under the age of 35.
—Nielsen Company
80 percent of young adults between 18 and 29 are wireless Internet users, accessing the Web on laptops, netbooks, cell phones, game consoles, and e-readers.
—Pew Internet and American Life Project
Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email.
–Pew Research Center American Life Project, May 2012
iPad owners are more receptive to advertising on their touchscreen tablet than owners of other devices. Thirty-nine percent of iPad owners say ads on their connected device are new and interesting, compared to 19 percent of all connected device owners. And 46 percent saythey enjoy ads with interactive features compared to 27 percent of all connected device owners. Perhaps most important to advertisers, iPad owners are also the most likely to have made a purchase as a result of seeing an ad on their connected device.
—Nielsen Company
7.5 million: Approximate number of U.S. Facebook users under 13—the minimum age to register for the site— according to Consumer Reports; some 5 million of those are under 10.
—TIME





