Last summer, John Fetterman brought down the house at the Ideas Festival. The mayor of the small Pennsylvania town of Braddock told his inspiring story about how the arts would affect social change in his poverty-stricken town. Read about his audacious story of urban renewal here in the The New York Times.

"Thrust into the national spotlight, Fetterman has become something of a folk hero, a Paul Bunyan of hipster urban revival, with his own Shepard Fairey block print — the Fetterman mien with the word “mayor” underneath. This, the poster suggests, is what a mayor should be."

Watch his off-stage interview during the 2010 Festival with Festival presenter Alexis Madrigal, of The Atlantic.

John Fetterman, Mayor of Braddock Pennsylvania from Alexis Madrigal on Vimeo.