How much of energy efficiency is about technology and how much of it is education and a change in our consumptive behaviors?

"As we are constantly making escalators and light fixtures less expensive to operate, which is another way of saying more efficient, how do we put the frugality force in when we're constantly taking it away from the other side?" asks moderator David Owen.

For starters, says Amit Chatterjee, "What gets measured gets managed." In this quick clip, Chatterjee gives a jaw-dropping example of the amount — costing millions of dollars to one company — of wasted energy that goes unnoticed.

Watch the full session where the panel, which also includes Kristina Johnson, Arjun Gupta, and Robert McDonald, addresses questions like: How do we get from an old economy energy approach to a new one? How do we make it so that it's not cool to waste? Is it possible that increasing efficiency rather than offering a no-cost path to a sustainable future actually makes our climate and energy problems worse? Where do policies and subsidies fit into the efficiency equation?

Find more sessions about Green Tech to Clean Tech.